Future plans include employees walking through drive-thru lines to take orders and drive-thru-only locations with multiple lanes (via Fox Business). These innovations and more have led to the booming success that Starbucks drive-thrus are today. According to QSR Magazine, a cross-functional Starbucks team began defining customer zones, optimizing the drive-thru menus, and enhancing technology in 2010. Since then, the chain has constantly evaluated its drive-thru operations and attempted to streamline them. Ultimately, the key element in making the drive-thru experience replicate what the customer feels indoors is the addition of a 46-inch. Executives were initially afraid drive-thrus would eliminate this whole concept. But once the company saw customers clamoring for additional drive-thrus, it was fully on board. By 2005, Starbucks had stores with drive-thrus in every state except for Vermont and Wyoming and even in countries like Japan (via Convenience Store News). After all, in less than a decade, Starbucks’ drive-thru rapidly morphed from a run-of-the-mill, vanilla customer. There’s been a lot written about Starbucks’ drive-thrus. One is to optimize the current setup, which involves looking at operation standards. With COVID-19 restricting dine-in nationwide, drive-thru drove more than 50 percent of net sales in the second quarter for Starbucks. Starbucks' original mission was to give customers an escape from home and work, which it called the "third place" model, according to The Los Angeles Times. There are three main approaches Starbucks is taking to enhance drive-thru productivity. According to Convenience Store News, the chain was afraid drive-thrus would drive away customers who enjoyed the stores' calming music and comfortable seating.
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